Tag Archives: brand identity

Announcing the debut of a new client project… Finger Lakes Region Porsche Club of America

My company, IDEAMAKERS, is pleased to announce the debut of our newest client project. We developed a new brand identity and website for the Finger Lakes Region Porsche Club of America… where “It’s not just the cars, it’s the people”. Our goal was to create a fun, exciting website that put viewers behind the wheel of a Porsche to drive new interest to increase membership.

Continue reading

Posted in Advertising, Creative, Online & Social Media | Tagged , , , , , , , | Leave a comment

Soft Drink Ad Campaign Presentation for Marketing Class

I’ll be making a presentation next Monday for a marketing class at Monroe Community College. The topic is the development a powerful multi-million dollar ad campaign for Wegmans WPOP soft drink and snack product lines. This was one of the many campaigns I oversaw when I planned and managed Wegmans’ advertising.
Continue reading

Posted in Creative, Entrepreneurism, Fred's Background, Media, Planning | Tagged , , , , , , | Leave a comment

Caring Stones Jewelry – IDEAMAKERS’ Newest Client

My company, IDEAMAKERS, began working on a brand identity project for our newest small business client – Caring Stones – who creates handmade custom jewelry made with authentic Kazuri beads from Kenya, Africa. The Caring Stones creative branding and marketing project will involve the Ideamakers Interns, who will be contributing their graphic design talents to build their portfolios.
Continue reading

Posted in Entrepreneurism, Student Programs | Tagged , , , , , , | Leave a comment