Tag Archives: advertising

Announcing the debut of a new client project… Finger Lakes Region Porsche Club of America

My company, IDEAMAKERS, is pleased to announce the debut of our newest client project. We developed a new brand identity and website for the Finger Lakes Region Porsche Club of America… where “It’s not just the cars, it’s the people”. Our goal was to create a fun, exciting website that put viewers behind the wheel of a Porsche to drive new interest to increase membership.

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The Value of Advertising During an Economic Downturn

If a company fails to maintain its “Share of Mind” during an economic downturn, current and future sales are jeopardized. Maintaining “Share of Mind” costs much less than rebuilding it later on.
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Posted in Advertising, Entrepreneurism, Marcom Philosophies, Media, Planning | Tagged | 2 Comments

Ideamakers signs up a new client… BSR Customs.

My company, Ideamakers, signed up a new client… BSR Customs – a startup company that builds bar stool racers. BSR will custom-build these fun vehicles for companies such as restaurants or branded products to use for their marketing purposes. They can also be a fun part of events such as monster truck shows and even for private use.

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Soft Drink Ad Campaign Presentation for Marketing Class

I’ll be making a presentation next Monday for a marketing class at Monroe Community College. The topic is the development a powerful multi-million dollar ad campaign for Wegmans WPOP soft drink and snack product lines. This was one of the many campaigns I oversaw when I planned and managed Wegmans’ advertising.
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A new resource to help innovative organizations tell their stories… a partnership with Bryant & Stratton College

IDEAMAKERS conceived a partnership with Bryant & Stratton College. The two organizations are working together on a program in which IDEAMAKERS’ services can include college-level students directed by seasoned experts – working in concert with Bryant & Stratton’s academic programs. The Future Entrepreneurial Ideamakers Internship Program will help students possessing the necessary skills for specific projects opportunities to gain real-world experience and build better portfolios and resumes.

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