Opportunities: Position Wegmans Food Markets as a valued community and business partner.
Challenges: Avoid being perceived as “just another supermarket.”
Solutions: Managed the creation of Wegmans’ corporate image materials—a wide array of projects such as annual reports, materials used for corporate marketing in new markets, fleet graphics (“moving billboards”), and more. Directed a special focus on communicating employee dedication, founding family heritage, and innovation.
Results: Wegmans was perceived a unique, progressive company, a valuable business and community partner, and was therefore better able to achieve their corporate growth goals.