Director of Advertising – Wegmans Food Markets

As Director of Advertising, I developed, planned, and managed advertising, creative services, and marketing communications for over two decades for WEGMANS FOOD MARKETS, INC. an innovative, world-renowned retail leader headquartered in Rochester, NY.

I was active in top-level corporate strategic planning activities and developed a wide variety of “go-to-market” branding and image-building advertising and promotional communications. 

I created innovative advertising initiatives to help drive unprecedented category and market dominance.

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