Opportunities: Finger Lakes Premier Properties expertise in waterfront vacation properties differentiates them from traditional real estate agencies.
Challenges: The company’s real estate services offering were not well know outside of the immediate Finger Lakes region. Prior advertising and marketing initiatives were unorganized, inconsistent and did not represent the company well.
Solutions: Reorganized and redesigned marketing materials in the form of collateral kits which included complimentary, yet stand-alone pieces. Components could also be translated into website content and advertising initiatives. Developed a direct mail postcard.