Opportunities: Finger Lakes Premier Properties relied on business based on positive vacation rental experiences. Various information pieces and e-mail communications offered opportunities to develop ongoing business.
Challenges: The quality and content of existing materials was inconsistent and of poor quality, not representative of the high quality of the vacation properties offered.
Solutions: Redesigned renter information materials, tourism rack cards, in-property vacation rental guides, etc. Redesigned e-mail blasts to provide more exciting representations of the company’s offerings, including enhanced seasonal promotional offerings.