Vacation Rental Guest Communications

Opportunities:  Finger Lakes Premier Properties relied on business based on positive vacation rental experiences. Various information pieces and e-mail communications offered opportunities to develop ongoing business. 

Challenges:  The quality and content of existing materials was inconsistent and of poor quality, not representative of the high quality of the vacation properties offered.

Solutions:  Redesigned renter information materials, tourism rack cards, in-property vacation rental guides, etc.  Redesigned e-mail blasts to provide more exciting representations of the company’s offerings, including enhanced seasonal promotional offerings.


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