Pittsford Rotary Youth Theme Ads

Opportunities:  The Rotary Club of Pittsford does many good works in the community, and sponsors youth volunteer community services (Interact Club) and inbound and outbound foreign exchange students.

Challenges:  Many community residents are not familiar with the Rotary’s good works when it comes to their support of young peoples’ commitment to helping others.

Solutions:  Developed print ads in the community subscription-driven newspaper, also supported by press releases.  Focused on targeting immediate community and played off the Pittsford Rotary’s image theme of “Fulfillment, Friendship, Fun”. 

Results:  Club benefited from awareness created, which added another reason to join the Pittsford Rotary.


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