Opportunities: The Rotary Club of Pittsford does many good works in the community, and sponsors youth volunteer community services (Interact Club) and inbound and outbound foreign exchange students.
Challenges: Many community residents are not familiar with the Rotary’s good works when it comes to their support of young peoples’ commitment to helping others.
Solutions: Developed print ads in the community subscription-driven newspaper, also supported by press releases. Focused on targeting immediate community and played off the Pittsford Rotary’s image theme of “Fulfillment, Friendship, Fun”.
Results: Club benefited from awareness created, which added another reason to join the Pittsford Rotary.