Opportunities: CleanWhiteTeeth preventative dental healthcare presentations provide consumers with information on new pro-active ways to strengthen their teeth and avoid such future dental problems as cavities, gum disease, and bad breath. Developing graphic display posters to illustrate potential problem areas contribute to the effectiveness of these presentations.
Challenges: Presentation materials need to be explicit, detailed and easily visible in large meeting rooms.
Solutions: Developed a digitally-printed poster with a graphic style specifically for use in large meetings rooms with the ability to be easily viewed from a distance. The design was also developed to compliment other materials already in use.
Results: Audiences in CleanWhiteTeeth presentations benefited from new ideas resulting from these graphic presentations. As with other related materials, to date, customer acceptance of these new concepts has been very positive.