Opportunities: The Pittsford Rotary does many good works in the community, but does not always receive the credit they deserve. Grant money was available from Rotary International to enhance local club promotional activities.
Challenges: Rotary Clubs are perceived as not being contemporary organizations. Many community residents are not familiar with the Rotary’s good works.
Solutions: Developed creative-branding concepts for advertising, marketing, and PR initiatives. Developed the “Fulfillment, Friendship, Fun” image campaign. Focused on targeting immediate community with ongoing advertising and PR messages, updated to capitalize on ever-emerging opportunities.
Results: Pittsford Rotary benefited from the new theme and image which helped build community awareness, drive membership increases, and receive funds for expanding programs. Grant money was awarded to help expand Club’s current communication programs.