Advertising/PR Program for Pittsford Rotary

Opportunities:  The Pittsford Rotary does many good works in the community, but does not always receive the credit they deserve.  Grant money was available from Rotary International to enhance local club promotional activities. 

Challenges:  Rotary Clubs are perceived as not being contemporary organizations.  Many community residents are not familiar with the Rotary’s good works.

Solutions:  Developed creative-branding concepts for advertising, marketing, and PR initiatives.  Developed the “Fulfillment, Friendship, Fun” image campaign.  Focused on targeting immediate community with ongoing advertising and PR messages, updated to capitalize on ever-emerging opportunities.

Results:  Pittsford Rotary benefited from the new theme and image which helped build community awareness, drive membership increases, and receive funds for expanding programs.  Grant money was awarded to help expand Club’s current communication programs.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s