Opportunities: Develop marketing materials for m2Methods that would create business partnerships and beta client interest.
Challenges: Illustrate the functionality and benefits of product offerings while they were still in development. Executive decision-makers and key users in targeted organizations were not computer savvy and were used to archaic, inaccurate processes. IT decision-makers did not understand the need for such offerings.
Solutions: Planned, developed, and directed creative marketing concepts, PowerPoint presentations, website designs, and collateral for promoting m2Methods to perspective business partners and beta clients. Created mockups to illustrate product functionality. Created streaming video demonstrations to help illustrate product solutions.
Results: Marketing and demo materials drove increased interest, including support from a large automated business process provider and network service provider companies, as well as additional contributions from venture capital investors.