I co-founded and served as SVP of Advertising and Marketing for m2Methods.net, a business solutions company in Pittsford, NY, in 1999, after years of success at Wegmans.
I co-developed m2Methods’ business plan, developed the “look and feel” for branding, and created presentations for raising angel investment startup funding. Work started in 1998, and investment funding was raised. I collaborated on developing solutions to eliminate archaic, inaccurate main-office and enterprise-level procedures.
I directed the development of materials for marketing presentations to potential clients and business partners. I directed the product development activities for creating improved marketing, advertising, consumer affairs, and merchandising tools as part of m2Methods’ suite of product offerings. I also managed advertising consulting services to provide improved work and communication processes and cost reductions for clients.