I’m an IDEAMAKER…
I'm Fred Kopp, an executive-level marketing communications strategist with a history of developing powerful customer communication programs, ad campaigns and creative solutions.
I'm known for helping organizations make money and save money! I can contribute to an innovative, entrepreneurial organization’s success by leveraging my extensive blend of strategic planning, creative, organizational, and team building skills to create strong brand identities to drive business.
Category Archives: Planning
If a company fails to maintain its “Share of Mind” during an economic downturn, current and future sales are jeopardized. Maintaining “Share of Mind” costs much less than rebuilding it later on.
Maintaining or increasing advertising budget levels during economic downturns may be necessary in terms of protecting market position vis-à-vis forward looking competitors. Continue reading
History has proven companies that maintain or increase their advertising investments in periods of economic downturns increase their sales and share of market, both during and after the downturn. Continue reading
My company, Ideamakers, just signed up another new client… Front Line to Front Office – a startup company developing ways to help veterans become successful entrepreneurs.
I ran across some data on media spending trends by top business-to-business (b-to-b) advertisers… very interesting given our tough economy. The article was a special report “Top 50 b-to-b advertisers cut spending 2.8%” by Kate Maddox published in the September … Continue reading