Category Archives: Planning

The Value of Advertising During an Economic Downturn

If a company fails to maintain its “Share of Mind” during an economic downturn, current and future sales are jeopardized. Maintaining “Share of Mind” costs much less than rebuilding it later on.
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Posted in Advertising, Entrepreneurism, Marcom Philosophies, Media, Planning | Tagged | 2 Comments

Protecting Market Position

Maintaining or increasing advertising budget levels during economic downturns may be necessary in terms of protecting market position vis-à-vis forward looking competitors. Continue reading

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The Value of Advertising During an Economic Downturn

History has proven companies that maintain or increase their advertising investments in periods of economic downturns increase their sales and share of market, both during and after the downturn. Continue reading

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Ideamakers signs a new client… “Front Line to Front Office”

My company, Ideamakers, just signed up another new client… Front Line to Front Office – a startup company developing ways to help veterans become successful entrepreneurs.
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Soft Drink Ad Campaign Presentation for Marketing Class

I’ll be making a presentation next Monday for a marketing class at Monroe Community College. The topic is the development a powerful multi-million dollar ad campaign for Wegmans WPOP soft drink and snack product lines. This was one of the many campaigns I oversaw when I planned and managed Wegmans’ advertising.
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B2B Advertising Media Mix Trends

I ran across some data on media spending trends by top business-to-business (b-to-b) advertisers… very interesting given our tough economy.  The article was a special report “Top 50 b-to-b advertisers cut spending 2.8%” by Kate Maddox published in the September … Continue reading

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“Who Dares Wins!”

I recently ran across the crisp slogan “Who Dares Wins”, which is the motto of the elite Special Air Service Regiment (S.A.S.), the primary special forces entity of the British Army.  The SAS Brigade was formed as a volunteer desert … Continue reading

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