Category Archives: Marcom Philosophies

The Value of Advertising During an Economic Downturn

If a company fails to maintain its “Share of Mind” during an economic downturn, current and future sales are jeopardized. Maintaining “Share of Mind” costs much less than rebuilding it later on.
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Posted in Advertising, Entrepreneurism, Marcom Philosophies, Media, Planning | Tagged | 2 Comments

Protecting Market Position

Maintaining or increasing advertising budget levels during economic downturns may be necessary in terms of protecting market position vis-à-vis forward looking competitors. Continue reading

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The Value of Advertising During an Economic Downturn

History has proven companies that maintain or increase their advertising investments in periods of economic downturns increase their sales and share of market, both during and after the downturn. Continue reading

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New Idea for Generating Advertising Revenue

I have a new advertising media revenue generation opportunity, but I am not sure how to implement it.   My home and property have become a medium for a variety of advertising initiatives… mostly small and large home service providers and … Continue reading

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Maximize Your Marketing Efforts & Dollars

In the past few months I have met many entrepreneurs with wonderful business ideas with a great deal of potential.  Some were new concepts while some were established when times were better.  I am concerned. Despite facing stiff competition, many … Continue reading

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What Makes Ad Campaigns Work?

Over the course of my career, I have seen and heard continuous discussions about developing the best ad campaigns.  A blend of thorough planning, creative/content that inspires action, sound media planning, program analysis, and delivering on the “promises” presented are … Continue reading

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The NEW RULES of MARKETING & PR

I highly recommend reading The NEW RULES of MARKETING & PR by David Meerman Scott to those who drive business within their organizations and to all who provide advertising, marketing communication, media and creative services to their clients. Continue reading

Posted in Marcom Philosophies, Media, Planning | 5 Comments