I’m an IDEAMAKER…
I'm Fred Kopp, an executive-level marketing communications strategist with a history of developing powerful customer communication programs, ad campaigns and creative solutions.
I'm known for helping organizations make money and save money! I can contribute to an innovative, entrepreneurial organization’s success by leveraging my extensive blend of strategic planning, creative, organizational, and team building skills to create strong brand identities to drive business.
Category Archives: Marcom Philosophies
If a company fails to maintain its “Share of Mind” during an economic downturn, current and future sales are jeopardized. Maintaining “Share of Mind” costs much less than rebuilding it later on.
Maintaining or increasing advertising budget levels during economic downturns may be necessary in terms of protecting market position vis-à-vis forward looking competitors. Continue reading
History has proven companies that maintain or increase their advertising investments in periods of economic downturns increase their sales and share of market, both during and after the downturn. Continue reading
I have a new advertising media revenue generation opportunity, but I am not sure how to implement it. My home and property have become a medium for a variety of advertising initiatives… mostly small and large home service providers and … Continue reading
Over the course of my career, I have seen and heard continuous discussions about developing the best ad campaigns. A blend of thorough planning, creative/content that inspires action, sound media planning, program analysis, and delivering on the “promises” presented are … Continue reading
I highly recommend reading The NEW RULES of MARKETING & PR by David Meerman Scott to those who drive business within their organizations and to all who provide advertising, marketing communication, media and creative services to their clients. Continue reading