Category Archives: Entrepreneurism

The Value of Advertising During an Economic Downturn

If a company fails to maintain its “Share of Mind” during an economic downturn, current and future sales are jeopardized. Maintaining “Share of Mind” costs much less than rebuilding it later on.
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Protecting Market Position

Maintaining or increasing advertising budget levels during economic downturns may be necessary in terms of protecting market position vis-à-vis forward looking competitors. Continue reading

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Elaine Rittler Fine Art – a New Ideamakers Client

Ideamakers developed a brand identity, graphics, marketing ideas and website for Elaine Rittler Fine Art, a startup company that provides original art and prints.
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The Value of Advertising During an Economic Downturn

History has proven companies that maintain or increase their advertising investments in periods of economic downturns increase their sales and share of market, both during and after the downturn. Continue reading

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Ideamakers signs up a new client… BSR Customs.

My company, Ideamakers, signed up a new client… BSR Customs – a startup company that builds bar stool racers. BSR will custom-build these fun vehicles for companies such as restaurants or branded products to use for their marketing purposes. They can also be a fun part of events such as monster truck shows and even for private use.

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Ideamakers signs a new client… “Frozen Phoenix”

Ideamakers, just signed up a new client… Frozen Phoenix, a startup company that will provide supply chain consulting expertise targeting the pharmaceutical and shipping industries, where strict control disciplines are required. Frozen Phoenix will also be providing technology solutions.

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Ideamakers signs a new client… “Front Line to Front Office”

My company, Ideamakers, just signed up another new client… Front Line to Front Office – a startup company developing ways to help veterans become successful entrepreneurs.
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