Category Archives: Advertising

Announcing the debut of a new client project… Finger Lakes Region Porsche Club of America

My company, IDEAMAKERS, is pleased to announce the debut of our newest client project. We developed a new brand identity and website for the Finger Lakes Region Porsche Club of America… where “It’s not just the cars, it’s the people”. Our goal was to create a fun, exciting website that put viewers behind the wheel of a Porsche to drive new interest to increase membership.

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The Value of Advertising During an Economic Downturn

If a company fails to maintain its “Share of Mind” during an economic downturn, current and future sales are jeopardized. Maintaining “Share of Mind” costs much less than rebuilding it later on.
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Posted in Advertising, Entrepreneurism, Marcom Philosophies, Media, Planning | Tagged | 2 Comments