Author Archives: Fred Kopp

Announcing the debut of a new client project… Finger Lakes Region Porsche Club of America

My company, IDEAMAKERS, is pleased to announce the debut of our newest client project. We developed a new brand identity and website for the Finger Lakes Region Porsche Club of America… where “It’s not just the cars, it’s the people”. Our goal was to create a fun, exciting website that put viewers behind the wheel of a Porsche to drive new interest to increase membership.

Continue reading

Posted in Advertising, Creative, Online & Social Media | Tagged , , , , , , , | Leave a comment

The Value of Advertising During an Economic Downturn

If a company fails to maintain its “Share of Mind” during an economic downturn, current and future sales are jeopardized. Maintaining “Share of Mind” costs much less than rebuilding it later on.
Continue reading

Posted in Advertising, Entrepreneurism, Marcom Philosophies, Media, Planning | Tagged | 2 Comments

Protecting Market Position

Maintaining or increasing advertising budget levels during economic downturns may be necessary in terms of protecting market position vis-à-vis forward looking competitors. Continue reading

Posted in Entrepreneurism, Marcom Philosophies, Planning | Leave a comment

Elaine Rittler Fine Art – a New Ideamakers Client

Ideamakers developed a brand identity, graphics, marketing ideas and website for Elaine Rittler Fine Art, a startup company that provides original art and prints.
Continue reading

Posted in Creative, Entrepreneurism | Leave a comment

The Value of Advertising During an Economic Downturn

History has proven companies that maintain or increase their advertising investments in periods of economic downturns increase their sales and share of market, both during and after the downturn. Continue reading

Posted in Entrepreneurism, Marcom Philosophies, Planning | Leave a comment

Hiring a Social Media Agency? Read this First!

Here’s some great advice!  I recently read and am sharing this timely article by Nichole Kelly of the Social Media Examiner that discusses 7 signs that a social media “expert” doesn’t know what they’re talking about.  News Flash: Not everyone who … Continue reading

Posted in Uncategorized | Leave a comment

Ideamakers signs up a new client… BSR Customs.

My company, Ideamakers, signed up a new client… BSR Customs – a startup company that builds bar stool racers. BSR will custom-build these fun vehicles for companies such as restaurants or branded products to use for their marketing purposes. They can also be a fun part of events such as monster truck shows and even for private use.

Continue reading

Posted in Creative, Entrepreneurism, Student Programs | Tagged , , , , , , , , , | Leave a comment