I’m an IDEAMAKER…
I'm Fred Kopp, an executive-level marketing communications strategist with a history of developing powerful customer communication programs, ad campaigns and creative solutions.
I'm known for helping organizations make money and save money! I can contribute to an innovative, entrepreneurial organization’s success by leveraging my extensive blend of strategic planning, creative, organizational, and team building skills to create strong brand identities to drive business.
Author Archives: Fred Kopp
If a company fails to maintain its “Share of Mind” during an economic downturn, current and future sales are jeopardized. Maintaining “Share of Mind” costs much less than rebuilding it later on.
Maintaining or increasing advertising budget levels during economic downturns may be necessary in terms of protecting market position vis-à-vis forward looking competitors. Continue reading
Ideamakers developed a brand identity, graphics, marketing ideas and website for Elaine Rittler Fine Art, a startup company that provides original art and prints.
History has proven companies that maintain or increase their advertising investments in periods of economic downturns increase their sales and share of market, both during and after the downturn. Continue reading
Here’s some great advice! I recently read and am sharing this timely article by Nichole Kelly of the Social Media Examiner that discusses 7 signs that a social media “expert” doesn’t know what they’re talking about. News Flash: Not everyone who … Continue reading