The Value of Advertising During an Economic Downturn

If a company fails to maintain its “Share of Mind” during an economic downturn, current and future sales are jeopardized. Maintaining “Share of Mind” costs much less than rebuilding it later on.

It’s been proven over and over that companies that maintain or increase their advertising investments in periods of economic downturns increase their sales and share of market, both during and after the downturn.

The above statement is an excerpt from the article The Value of Advertising During an Economic Downturn” from American Business Media.

By Fred Kopp – IDEAMAKER

This entry was posted in Advertising, Entrepreneurism, Marcom Philosophies, Media, Planning and tagged . Bookmark the permalink.

2 Responses to The Value of Advertising During an Economic Downturn

  1. Ron says:

    Fred, I was cruising the internet and saw your website. Very well done. Hope all is well with you personally and with your business. It is amazing how many of us previous employed Wegmans people are still working. Myself; despite some illness issues I am CEO of a chain of large commercial bakeries in the state of Iowa. Our website

    • Fred Kopp says:

      Hey Ron, Great to hear from you. I wondered where you went and how you were doing. Sounds like you are doing well. Still in the bakery biz… your passion. I always enjoyed working with you and your team.

      My website is Fred. I’m focued on using my experience and connections to help startup businesses.

      Stay in touch!

      Best regards,


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