If a company fails to maintain its “Share of Mind” during an economic downturn, current and future sales are jeopardized. Maintaining “Share of Mind” costs much less than rebuilding it later on.
It’s been proven over and over that companies that maintain or increase their advertising investments in periods of economic downturns increase their sales and share of market, both during and after the downturn.
The above statement is an excerpt from the article “The Value of Advertising During an Economic Downturn” from American Business Media.
By Fred Kopp – IDEAMAKER