Protecting Market Position

Maintaining or increasing advertising budget levels during economic downturns may be necessary in terms of protecting market position vis-à-vis forward looking competitors.

History has proven companies that maintain or increase their advertising investments in periods of economic downturns increase their sales and share of market, both during and after the downturn.

The above statement is an excerpt from the article The Value of Advertising During an Economic Downturn” from American Business Media.

By Fred Kopp – IDEAMAKER

This entry was posted in Entrepreneurism, Marcom Philosophies, Planning. Bookmark the permalink.

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