My company, IDEAMAKERS, began working on a brand identity project for our newest small business client – Caring Stones – who creates handmade custom jewelry made with authentic Kazuri beads from Kenya, Africa.
Caring Stones features jewelry handmade by Janet Tanner, an artist and entrepreneur from the Finger Lakes Region, using authenic African Kazuri beads. “Kazuri” is the Swahili word for “small and beautiful,” a fitting name for the multitude of exquisite beads handmade by Kenyan women. Each bead is made by hand and no two are the same. As a result, no two pieces of jewelry are the same.
The Caring Stones creative branding and marketing project will involve the Ideamakers Interns, who will be contributing their graphic design talents to build their portfolios. This is a program I developed working with Bryant & Stratton College. The Future Entrepreneurial Ideamakers Internship Program will help students possessing the necessary skills for specific projects opportunities to gain real-world experience on projects and build better portfolios and resumes. Entrepreneurial organizations such as Caring Stones will be provided with high quality, yet less expensive ways to launch and grow their businesses by more effectively informing customers of their offerings.
Fred Kopp – IDEAMAKER