As Director of Advertising, I developed, planned, and managed advertising, creative services, and marketing communications for over two decades for WEGMANS FOOD MARKETS, INC. an innovative, world-renowned retail leader headquartered in Rochester, NY.
I was active in top-level corporate strategic planning activities and developed a wide variety of “go-to-market” branding and image-building advertising and promotional communications.
I created innovative advertising initiatives to help drive unprecedented category and market dominance.
