Opportunities: Create a presentation for college business and entrepreneurial courses to describe the development cycle and execution of an actual marketing and advertising campaign, as well as the creative development story behind its inception.
Challenges: Determine an engaging story to tell – from start to finish. Develop a presentation that is easy to understand and engaging.
Solutions: Developed a PowerPoint presentation describing the complete course of brainstorming, developing and executing Wegmans WPOP soft drink product lines. Also included examples of TV commercials.
Results: Student audiences from high school seniors commercial art classes and college freshmen and adult entrepreneurial classes appreciated the real-world insights that were presented. Ongoing requests this presentation continue.
