I’m an IDEAMAKER…
I'm Fred Kopp, an executive-level marketing communications strategist with a history of developing powerful customer communication programs, ad campaigns and creative solutions.
I'm known for helping organizations make money and save money! I can contribute to an innovative, entrepreneurial organization’s success by leveraging my extensive blend of strategic planning, creative, organizational, and team building skills to create strong brand identities to drive business.
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Hiring a Social Media Agency? Read this First!
Here’s some great advice! I recently read and am sharing this timely article by Nichole Kelly of the Social Media Examiner that discusses 7 signs that a social media “expert” doesn’t know what they’re talking about. News Flash: Not everyone who … Continue reading
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Helping Innovators Tell Their Stories
My personal goal is to develop non-traditional advertising services to create improved, positive awareness of the exciting things that are happening in the Upstate NY region. My vision is to create powerful, ongoing marketing communications campaign from which individual organizations can benefit. Continue reading
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Flo Would be Pissed!
Not all brand visibility can be positive. While traveling our local expressway, I noticed a Progressive Car Insurance vehicle – getting a speeding ticket. Lesson… Employee behavior can make an impression – good or bad.
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A Tribute to Jeffery Peyton Goff
It was with sadness that I learned that a long time business friend, Jeff Goff, passed away from a heroic battle with a consuming disease. Jeff was an extremely talented individual who oversaw the creation of many successful ad campaigns. Jeffery Payton Goff will be missed.
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