I’m an IDEAMAKER…
I'm Fred Kopp, an executive-level marketing communications strategist with a history of developing powerful customer communication programs, ad campaigns and creative solutions.
I'm known for helping organizations make money and save money! I can contribute to an innovative, entrepreneurial organization’s success by leveraging my extensive blend of strategic planning, creative, organizational, and team building skills to create strong brand identities to drive business.
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Category Archives: Media
The Value of Advertising During an Economic Downturn
If a company fails to maintain its “Share of Mind” during an economic downturn, current and future sales are jeopardized. Maintaining “Share of Mind” costs much less than rebuilding it later on.
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Posted in Advertising, Entrepreneurism, Marcom Philosophies, Media, Planning
Tagged advertising
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B2B Advertising Media Mix Trends
I ran across some data on media spending trends by top business-to-business (b-to-b) advertisers… very interesting given our tough economy. The article was a special report “Top 50 b-to-b advertisers cut spending 2.8%” by Kate Maddox published in the September … Continue reading
Posted in Media, Planning
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New Idea for Generating Advertising Revenue
I have a new advertising media revenue generation opportunity, but I am not sure how to implement it. My home and property have become a medium for a variety of advertising initiatives… mostly small and large home service providers and … Continue reading
Posted in Marcom Philosophies, Media
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Maximize Your Marketing Efforts & Dollars
In the past few months I have met many entrepreneurs with wonderful business ideas with a great deal of potential. Some were new concepts while some were established when times were better. I am concerned. Despite facing stiff competition, many … Continue reading
What’s in a Name?
It’s tougher than ever to continuously break through the clutter and get maximum attention for your company’s products and services. Every dollar counts! But, many organizations miss some obvious opportunities, and waste money as well. Here are a couple examples… … Continue reading
Posted in Creative, Media, Online & Social Media
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What Makes Ad Campaigns Work?
Over the course of my career, I have seen and heard continuous discussions about developing the best ad campaigns. A blend of thorough planning, creative/content that inspires action, sound media planning, program analysis, and delivering on the “promises” presented are … Continue reading
Posted in Marcom Philosophies, Media, Planning
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The NEW RULES of MARKETING & PR
I highly recommend reading The NEW RULES of MARKETING & PR by David Meerman Scott to those who drive business within their organizations and to all who provide advertising, marketing communication, media and creative services to their clients. Continue reading
Posted in Marcom Philosophies, Media, Planning
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An Ad that “Missed the (Fishing) Boat”
Make every advertising dollar count! Poorly designed advertising cost as much as good ones, as evidenced in Wegmans direct mail piece promoting their Alaskan Salmon, where it was not readily apparent who the advertiser was. Make it easy for customers to quickly identify your company in association with a great product offering. Continue reading
Posted in Creative, Media
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On Ineffective Billboard Designs…
With the concerns about the cost of media today, especially in a stringent economy, I continue to marvel at the ongoing volume of poorly designed, ineffective advertising initiatives that exist. Let’s take BILLBOARDS. How many billboards are designed with far too much … Continue reading
Posted in Creative, Media
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