I’m an IDEAMAKER…
I'm Fred Kopp, an executive-level marketing communications strategist with a history of developing powerful customer communication programs, ad campaigns and creative solutions.
I'm known for helping organizations make money and save money! I can contribute to an innovative, entrepreneurial organization’s success by leveraging my extensive blend of strategic planning, creative, organizational, and team building skills to create strong brand identities to drive business.
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Soft Drink Ad Campaign Presentation for Marketing Class
I’ll be making a presentation next Monday for a marketing class at Monroe Community College. The topic is the development a powerful multi-million dollar ad campaign for Wegmans WPOP soft drink and snack product lines. This was one of the many campaigns I oversaw when I planned and managed Wegmans’ advertising.
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Posted in Creative, Entrepreneurism, Fred's Background, Media, Planning
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Tagged ad campaign, advertising, brand identity, creative branding, graphic design, private label, soft drinks
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