I was fortunate to have been invited to make presentations to a number of business, marketing and entrepreneurial studies classes in colleges and universities in the Rochester NY area over the past year. My presentation focused on the creative flow of ideas leading to the development of a successful consumer product marketing campaign for a very entrepreneurial retail company.
During the course of my presentations, I met many talented entrepreneurs who already had businesses or were planning on starting them. These people were truly inspiring – I have a great deal of admiration for them!
But, I wondered why colleges and universities didn’t collaborate as effectively as they could with the various business development organizations to provide better ways to help entrepreneurs. There are a lot of excellent resources and services available that many people are not aware of.
I am happy to say that there is now a new initiative to bring together different resources and information for entrepreneurs. On Thursday, November 12th, Monroe Community College will host the first ever Pathways to Entrepreneurial Success event at their R. Thomas Flynn Campus Center from 7:30 am to 4:00 pm. Tickets are $15.00 for regular admission and $10.00 for students (a box lunch is included). For details visit http://entrepreneurshipforum.org/ or call 585-292-2008.
Attendees can learn from and interact with our region’s most successful business and community leaders. The event is a daylong forum that will help entrepreneurs tap into the agencies, resources, mentors and educational programs. The event will include entrepreneurial case studies, presentations, panel discussions, and plenty of networking opportunities.
I was invited to play a role in the planning of the event- specifically organizing two “Ideamaker” breakout sessions in which a panel of entrepreneurs will share their own inspiring adventures and field questions
Entrepreneurs… Your journey could be the adventure of a lifetime! And, it isn’t a path you have to walk alone. So please consider attending the Pathways to Entrepreneurial Success on November 12th.
Fred Kopp – Ideamaker
Talk about a company who is dying to get business. It begs the question… how do they validate their copy claim? Who comes back from the next world to do customer testimonials? Do they use séances for customer focus groups for product development? 


